We are thrilled to have award-winning television host, author, beauty junkie and busy mother of four Daphne Oz join LOUM as our co-owner and Chief LOUMinary! Most will know Daphne as a natural foods chef, former co-host of ABC’s The Chew, and new co-host of FOX’s MasterChef Junior. Her audience has always relied on Daphne’s passion for celebrating health with her delicious recipes, and they appreciate her balanced approach to clean living amidst the chaos (did we mention four kids?) of everyday life. With LOUM, Daphne will share another view into how she prioritizes self-care to achieve the Beauty of Calm through our clean, vegan, and cruelty-free line of products that remove the impact of stress on skin to reveal your happiest skin yet.
We talked with Daphne about her partnership with LOUM, what the brand means to her, and heard her insider perspective on her favorite LOUM products.
“I’m a woman, a busy mom, and a beauty junkie. Since I was a teenage product tester and columnist for magazines, I’ve been obsessed with finding the best products available that do the most for my skin. As I got older and had children, I became even more aware of the need to balance this desire for results with a standard of clean that limited toxic exposure without sacrificing outcome. I also had to find a way to make my process more efficient with less and less time to lavish on beautiful bathtime rituals. It is so important to me that the experience of using LOUM is a highlight throughout your day, whenever you can make time for a moment of calm,” Daphne says. “I want my skincare routine to feel luxurious and practical, effective and gentle, and most of all: time for yourself well spent.”
So just how clean is LOUM anyway? We adhere to the highest skincare standards in both the US and Europe, and all of our products are certified 97-99% natural. Flip our ingredients label around and you will likely recognize a number of foods and other plants. We took inspiration from nature as we harnessed the most potently soothing, restorative, and rejuvenating essences the earth has to offer our skin to fight stress, culminating in the creation of our patent-pending Tri-Serene™ complex. In a series of studies, the team at LOUM found that our Tri-Serene™ ingredients effectively combat all three of the major conditions stress creates: dry, sensitized skin; oily, enlarged pores; and premature aging created by the accelerated breakdown of collagen.
“In creating LOUM, the team worked with leading doctors and experts in the field of how internal thought and stress affect skin quality to develop each formula in the line,” Daphne says. “We have all experienced the way feeling under pressure can give you a belly ache or ruin your sleep, but few of us paused to consider why that same stressed us stares at a dull, sagging, exhausted face in the mirror. I think the effects of stress on skin is one of the most prevalent problems and LOUM is the first range to address its effects across a broad spectrum.”
Before teaming up with LOUM, Daphne says that she didn’t know much about the science behind how stress affects skin. “I could see that when I was stressed out, my skin looked worse. It turns out, stress actually spikes your cortisol levels and that triggers the breakdown of collagen so your skin loses its plump vitality. The more stressed we are, the more tired and dull our skin looks, which creates new stress as we try to cover it up with additional treatments and make up.”
No matter what your life looks like, we all experience stress, and all too often we wear our mental state on our faces—that’s why LOUM was created. “This line is for different skin types, ages, and life cycles--and even though each may need different treatment, all of them crave the support and soothing LOUM provides.”
The best thing about LOUM is that it’s truly calming, from the application to the effects. “LOUM is casual, elegant, useful, and beautiful – a skincare line created with busy people in mind, and a self-care routine that should be enjoyable, restorative, and relaxing so you can put your best face forward every day.”
LOUM is launching with nine products, from cleansers and serums to masks and creams, all uniquely suited to rebalance and restore your skin to take on whatever your day brings. “There’s all kinds of interesting science that we’re going to continue to uncover as we look into the long-term effects of the Tri-Serene™ complex and how we can best deliver it to different layers of the skin.”
As Daphne says, “Here’s to the most LOUMinous you yet.”
Try Daphne’s favorite products: